Personalised Paper Cup: How It Can Be A Powerful Branding Strategy

Turn Your Paper Packaging Into A Promotional Item And Save Money!

Have you ever wondered why some businesses have their logo printed on their paper cup? Packaging that shows off your branding and logo, presents you as a professional business that has put time and effort into your product. Your packaging is the only marketing material that reaches 100% of your customers. It’s also the first physical interaction that your ecommerce customers have with your brand. But there’s a lot more to designing packaging than simply throwing your company’s logo onto a box! In this article, we’ll discuss how to design packaging with your brand’s logo and some tips for designing packaging.

Competition is fierce, and only the strong survive today. Not to discourage you but your business needs to differentiate itself amongst its competitors to last on the market. As a tea/coffee shop, canteen, hotel, supermarket, or any business using paper cups, you need to stand out from the crowd and give customers a good reason not to forget you. Differentiating your business and getting noticed can be done in a number of ways, and perhaps, you have already thought them through. But let me tell you something, beating up competition and getting noticed can be performed with a simple branding strategy that perhaps you never suspected! Personalised paper cup..ta-da… what do you say about this? Impress your customers and competitors with unique paper cup designs that will simply wow everyone, seriously.

Here, you can see how Domeau presented their logo so that it covers every side of the cup. This is an example of how businesses can use space to break up lines and catch attention effortlessly. A small, crisp, and clean element, space to make their statement and leave their impression.

At Explast, we believe that each business’s uniqueness should be reflected in each of their communication including the packaging style that they make use of. This is why we provide an array of personalised and printed paper packaging designs that will suit every type of business including paper cups. All you have to do is to think of a design and our team will do the rest. From imagination to realization, we give life to basic and plain paper cups. We believe that the drink is more enjoyable when it is being served in an attractive personalised paper cup! 

When we say that every aspect of your paper cup can be personalised, we mean that. From its outside look to its lids, in front or at the back, etc we personalize the paper cup at every desired level. Personalization and printing of paper cups can be done by adding your logo, your slogan, business colors, designs, prints – we do them all. This is a great marketing tool for your business. Personalizing your paper cup does not only reinforce your brand identity, or make the cup attractive, it heavily promotes your brand, creates more visibility, and acts as a recall to your brand. Yes, this piece of paper can do a lot of wonders when personalised! 

Imagine people walking around in malls, and other public places carrying in hand your printed personalised paper cups and attracting attention – this will get your brand noticed – what could be better, fast turnarounds because of your paper cup?! You can showcase your brand uniqueness simply with some imagination.  At Explast, we can design personalised paper cup according to the size that you prefer, and make them convenient for children for example. Funny animation, different shapes, and patterns, bright colors, let customers get an ‘avant-gout’ of your drink’s deliciousness with its cup. Our paper packages are more than just pretty. They are locally produced, ISO9001 certified, are made from a natural material, and eco-friendly. 

Some Tips For Packaging Design:

• The packaging needs to keep the product secure – this is its form.
• Packaging needs to present your product to your customer in a way that adds value to that product – this is its function. 
• The colours that you choose will define the look of your brand and how your product will appear to customers. 
• Slogan in bold can draw attention and make a viewer continue to read ‘further’
• The exterior design of a building should represent what happens on the inside.

How to contact us for your design?

Share with us your personalization idea and we will discuss size where applicable, printing, other details for e.g if varnish is needed etc. Our sales agent will send printing and size details to graphic designers who will then send die cut outlines with designs. Our sales agent will build up a sample to present to you and make changes where needed. Finally, once we get your approval, we will start production.

We are offering you a special discount of 50% on your printing charges for printed paper takeaways, cups, trays, and boxes. Claim your discount here.